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BRAND BELIEF
OUR VALUES
Mongdies defines our work as ‘helping the positive growth of children’ with the philosophy of ‘the precious legacy of mothers who pass down good habits from generation to generation’.
Infancy and early childhood is the most important period for forming habitsgood habits that are properly filled from the beginning have a huge impact on the child's growth and development and lifetime. A wise mother who carefully chooses one product makes the child's skin healthy and furthermore, inherits the right self-formation and good habits as a legacy.
This mother's "habit inheritance" makes the child's life happy and rich and is the essence of true Noblesse.
WHY
What ingredients are in baby cream? Are the ingredients really safe for babies? Mothers at that time, who did not have reliable information and standards for baby cosmetics, had no way to check what ingredients were used for their children's cosmetics, how they were made, and whether they were harmless to their baby's skin.
What if cosmetics could only be made with safe ingredients and all ingredients were disclosed? Mongdies began to worry about safety standards for baby cosmetics that no one had solved.
HOW
Established safety standards for the baby cosmetics market, which used to have the same chemical formula as adult cosmetics.
Mongdies, pioneering expert in baby care, introduced EWG green grade for the first time in the baby cosmetics industry, established strict safety standards, and transparently disclosed all ingredients to create products that mothers can trust and use.
In order to create a new standard product with all ingredients ALL EWG green grade, sampling was conducted several times, and Mongdies Research Institute and several manufacturers studied together for a long period of time.
At the time, it was the first project in the baby care products market, so there was a lot of trial and error, but the product was developed with the philosophy that ‘even if it takes time, it is important to deliver safe products to consumers.’ In which, I have earned the trust of mothers.
WHAT
“Our devotion has a positive impact on the baby cosmetics industry”

During the 10 years since the launch of Mongdies, wise parents recognized the sincerity of Mongdies' safety and transparency and were able to solve numerous babies' skin problems.
Mongdies has become a safety ‘standard’ in the baby cosmetics industry and has earned the honorable title of trusted and used Mongdies, No. 1 baby cosmetics.
Furthermore, our devoted belief and efforts have had a positive impact on the entire baby cosmetics industry. It has established itself as a leader in the industry and currently all baby cosmetic brands follow the standards set by Mongdies.
MISSION
VISION
We will become the standard for all baby cosmetics in Asia, Europe, the United States, and around the world. We will do our best to make safer products without losing faith until the day there is one of Mongdies products in every house in the world.
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